How I Reached Over 1 Million Pinterest Views a Month and Doubled My Website Traffic

How I Reached Over 1 Million Pinterest Views a Month and Doubled My Website Traffic | Amy Shamblen, Blogging Tips, Photo Tips, Business Tips, Entrepreneur, Self-Development, Photography Tips, Photography Ideas, Art Direction Photography, Content Creation Ideas, Brand Photography, Creative Direction

I know, I know. You read these articles all the time that scream “83929837247 PINTEREST VIEWS IN 1 MONTH” (guiltyyyy!) and it sounds completely unrealistic, I get it. I’ll be frank with ya: I had NO IDEA “how to Pinterest” when I first started. When I launched my business about a year and a half ago, I started my Pinterest but rarely pinned or interacted with it. Fast forward a year later (er, a few months ago!), I decided to start a blog so I could start taking my Pinterest game seriously and drive more traffic to my website.

I’ll also let you know that I don’t have thousands of followers. When I started pinning seriously, I had 50! Now, I have around 250. A modest number, but nothing to brag about. I’m not concerned with my number of followers because those are just vanity metrics. In the Pinterest world, views and engagement is king. To have 250 followers and 1M+ Pinterest views? I’m pretty happy about that. It IS possible to get your pins viewed with just a handful of followers!

Admittedly, I don’t know everything about Pinterest, but I DO know that these are the exact steps I took that got me to 1,000,000+ Pinterest views a month. It may take you longer or shorter to see results, but I do feel it will seriously improve your Pinterest game!


Read on for my exact steps!


Start a blog!

If you haven’t already 😉 I didn’t have a blog before I started getting into Pinterest. My website was just a plain ol’ portfolio site that sat there waiting for someone to stop by. Having a blog will give you new content to keep driving people back to your site!

The number one issue I see when I visit other blogs is inconsistency in posting. It doesn’t matter whether you’re posting every day or twice a month, but try to be consistent with your posting schedule. If I visit a blog and their last post was a few months ago, I feel like it may be abandoned. Keep creating content on a schedule that works for you and stick to it.

It might feel like you’re writing to no one for awhile, but being persistent will drive that traffic you’re looking for. It’ll also give you that awesome content that you can consistently (do you see a pattern here?) pin to Pinterest! 🙂

How I Reached Over 1 Million Pinterest Views a Month and Doubled My Website Traffic | Amy Shamblen, Blogging Tips, Photo Tips, Business Tips, Entrepreneur, Self-Development, Photography Tips, Photography Ideas, Art Direction Photography, Content Creation Ideas, Brand Photography, Creative Direction


Pin your own content

After you spend that precious time writing on your blog, pin it! I make sure to pin something of mine at least once a day. I’m not talking about re-pinning, either. Pin something directly from your website or create a new pin, because Pinterest prioritizes pins that have been created by the website owner.

I’m constantly creating new content on my blog or Instagram, so I know I’ll always have fresh content that I can pin to Pinterest. If you don’t already, I’d highly suggest making a schedule that allows you to create more content for yourself so you always have a consistent flow (you can find how I schedule my time in this post!).

Then, make sure you create a board that features your brand solely and put it first from all your other boards. Ensure that you’re not pinning a lot one day and then ignoring it the next few. If it’s anything that I found helpful, it’s pinning consistently so your audience always has a nice stream of juicy content.

That doesn’t mean that you need to have 7 new images to pin for a week. On average, I create 3–4 new images a week. Then, I’ll pin one to my branded board, and then that same one to another applicable board.

There is a balance, though. Be sure not to pin too much of your own content, for two reasons: 1. Pinterest wants you to find, inspire, and share with everyone, not shamelessly self-promote constantly and 2. it can be annoying for your audience.


Use keywords

Ahh, keywords. These are imperative! You want to get your content discovered, right? Put keywords in your pin descriptions, your boards, and your bio! So… everywhere.

I often see people using hashtags, too. Personally, I like to avoid hashtags for the main reason being that Pinterest is NOT social media—it’s a search engine. I don’t use hashtags when I’m searching for something on Google, so Pinterest should be treated the same way. Just think of it as a visual Google and ask yourself “how would I search for [topic]?” Think of those keywords and sprinkle them into your descriptions.

How I Reached Over 1 Million Pinterest Views a Month and Doubled My Website Traffic | Amy Shamblen, Blogging Tips, Photo Tips, Business Tips, Entrepreneur, Self-Development, Photography Tips, Photography Ideas, Art Direction Photography, Content Creation Ideas, Brand Photography, Creative Direction


Pump up that SEO with said keywords

I remember my first job at an agency: I was about 2 days in and we had a big meeting that was all about SEO. It was a difficult meeting for me because I absolutely had no idea what SEO stood for, let alone how to optimize it! Now with practically everyone on the internet it seems, it has become a popular term.

SEO stands for search engine optimization. It’s a process that optimizes your organic reach on search engines. If you’re a fellow WordPress user, there’s this wonderful plugin called Yoast that helps you optimize your blog content—more on that in later post!

Why is this important for Pinterest? By using Yoast, you can make sure that your content is optimized for all the right keywords. You can also write meta descriptions (that short blurb underneath your link in Google) that also translate to your rich pins that you will learn about in 2 seconds.


Enable rich pins

Ooh, rich pins! The reason I love them so much is because they show more information on your pin and are super easy to set up. I noticed since setting them up, my pins have had more clicks and re-pins. If you’re a WordPress user, it’s a quick set up:

  1. Download the Yoast plugin to add the proper meta tags to your site for you
  2. On your sidebar, go to SEO > Social and go to the Facebook tab. Click the Enable button underneath “Add Open Graph meta data”
  3. To claim your website, go to the Pinterest tab in Yoast. Open your Pinterest settings in a new tab, and scroll down to “Claim Website” and copy the meta tag by clicking the first bubble. Paste this tag in the Pinterest confirmation box in Yoast.
  4. Lastly, validate your pins. Go to the Rich Pins Validator and enter a URL of one of your blog posts and click Validate.

There you have it! If everything is done correctly, you should receive an email from Pinterest within the hour to confirm that your rich pins are enabled. Yay!!


Make your site pin-friendly

Adding those cute lil’ “Pin It!” buttons to your website are extremely helpful! Whenever someone visits your site and finds something that tickles their fancy, they can pin it and spread the word! The plugin I use is called “jQuery Pin It Button for Images” but there’s lot of other great options out there as well.

Want to see what’s getting pinned from your site? Here’s a fun tip: enter to see what people like! Be sure to enter your website url without the “www” part.


Use a scheduler

Probably one my most favorite business purchases would be Tailwind. Pinterest doesn’t ding you for using automation and Tailwind is a official Pinterest Marketing Developer Partner. It’s not absolutely necessary to schedule your pins, but it is a definite time-saver!

I schedule my pins once a week and Tailwind ✨autoMAGICALLY✨ posts them all for me at the best times! In total, it takes me about 2 hours maximum to schedule them all (stay tuned for another post about how I schedule all my content 😉 ). With Tailwind, I pin roughly about 20 times a day. The reason I love it so much is because I don’t need to keep checking into Pinterest to consistently pin content throughout the day.

I stress: only pin the BEST content that’s within your niche. Don’t pin for the sake of pinning, that doesn’t benefit anyone and you won’t see results.

How I Reached Over 1 Million Pinterest Views a Month and Doubled My Website Traffic | Amy Shamblen, Blogging Tips, Photo Tips, Business Tips, Entrepreneur, Self-Development, Photography Tips, Photography Ideas, Art Direction Photography, Content Creation Ideas, Brand Photography, Creative Direction


Manual pinning

Tailwind is fantastic, but I always like to pop in and manually pin as well from my smart feed. I’m not sure how true it is that Pinterest rewards those who actually spend time on the platform, but I truly do enjoy pinning and manually pin every night after work for funsies. Besides Pinterest potentially rewarding you, it’s also a great idea because: 1. you’re pinning content that grabs your interest right then and there, so you know it’s good and 2. you discover great pins that you may not have discovered when you were planning.


Don’t create “dead ends”

Maybe you’re familiar with this: you search for something on Google, find an awesome image, and it takes you to Pinterest. Curious to learn more, you click the image on Pinterest aaaand nothing. You can’t find the original content and it just kinda dropped you off in Nowheresville.

There’s nothing more frustrating then getting all excited to find out more and having a pin lead you nowhere. I originally started using Pinterest as a way to post my images from Instagram, but I lead them to my website that didn’t actually have them! I figured, “oh, if they like this, then they’ll like to rest of my work!” 🤦🏼‍♀️ In fact, there still may be some pins that I have yet to fix, but ever since I started leading pins to where they actually were, my website drop off rate has significantly decreased.

Pinning great content that people can follow through to the source is a great way to make sure your content gets repins. Thus again, the higher quality the pins, the better you’re off!


Have great images!

So so important! Stick with something bright and uplifting. In fact, there’s a whoooole science behind this. According to Curalate, the most repinned images are the ones with multiple colors. Images with more than one dominant color have 3.25x more repins per image than images without multiple colors. Luckily, colorful content comes as second nature to me since I only create it every. day.

What’s also interesting is that images that are on the warm scale (varying from reds to warm yellows) receive about twice as many repins than their cooler color schemed competitors. We are so influenced by the mood of colors that the images we see can make or break something for us. With millions of images on Pinterest, it’s extremely important to make sure your brand stands out with bright, colorful photos.

How I Reached Over 1 Million Pinterest Views a Month and Doubled My Website Traffic | Amy Shamblen, Blogging Tips, Photo Tips, Business Tips, Entrepreneur, Self-Development, Photography Tips, Photography Ideas, Art Direction Photography, Content Creation Ideas, Brand Photography, Creative Direction

All of the above tips are the *exact* steps I took that raised my profile to 1,000,000+ Pinterest views a month. Don’t get frustrated if you’re not seeing results right away—give it time. Yes, this all happened in a month, but it may take longer (or shorter) for you! Don’t worry about how many followers you have, but on your content.

Concentrate on creating amazing content on your site (boosted with those rich pins), focusing on strong keywords, and pairing everything with thumb-stopping colorful images. With that proper mix, you’re well on your way to drive those Pinterest views, engagement, repins, and most importantly, traffic to your site!


Try these tips out and let me know how they work for you in the comments below!


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  1. Jody Arnold

    Yes thankyou from me too, I’m looking forward To reading THis properly and as many TIMES as I need to, I have no idea at all what I’m doing but I love pintetest its my favorite above all else. I WOUld Love to earn money doing something I love doing, so this information for me IS an actual starting point, thank you 🌺

  2. Thank you so much, Jody! It’s super easy once you get the hang of it. The number one reason I love Pinterest so much is because, unlike any social media, your content can keep bringing traffic WAY after you post it! It’s definitely my #1 driver of traffic. Good luck with everything you do!!

  3. Is it normal for a pinterest profile with three pins to only get 2-4 impressions over 2-3 days? Also, does pinterest prioritize pins with more views, or does it just rate them based on site trust and other factors?

  4. Hi, Alex! I don’t see how that could be out of the norm, especially for a new account with a few pins. It may take a while for it to take off—sometimes my pins don’t gain much traction for a couple months, it just depends. As far as prioritizing pins, it’s hard to say for sure due to constant changes in the algorithm—but what we do know is that domain quality, pin quality, pinner quality, and relevance are all taken into consideration. Let me know if you have any other questions!

  5. Thanks so much for this how-to guide!!

    I already signed up for later (another scheduling software) that I primarily use for instagram. It offers features for pinterest too, but I keep reading so much about the benefits of tailwind. do you know about later? is it a good alternative to tailwind?

  6. Happy you liked it! Thanks, Kelley!

    I do know about Later! I just use it for Instagram scheduling though—I’m so used to it and enjoy the interface so I use that, though I do know Tailwind has scheduling for Instagram as well. I just really love Tailwind for Pinterest scheduling because it’s so intuitive for me. I’m also obsessed with the scheduling plugin button they have!! It makes it so much easier to schedule pins from any website. I also feel Tailwind is super affordable, too. I’m not sure if Later has limits for scheduling pins, but I don’t ever have to worry about limits with Tailwind which is amazing.

    Hope that helps!! Have a great week! 🙂

  7. I’m so happy I just came across this post on Pinterest (how ironic!). I feel like this is the first “How I reached over 1 million pinterest views…” article that has actually been helpful.

    Thank you! <3

  8. I am sooo guilty of being inconsistent. I keep getting work in and then I don’t have time to write. I must make the time 🙂 You explain things really simply and clearly. thanks for the great tips.

  9. This is amazingly helpful, thank you! I have a question though, when you say you’re pinning content from your own website, is it ok to use the Pinterest chrome plugin to pin the desired content from your own site? I use that almost exclusively to pin images but not sure if it’s hurting me. Thanks!

  10. Hi Kristin! Thanks so much for your question. I don’t see why that would be any issue, I use that from time to time when I’m pinning to my personal account! Let me know if you have any other questions, and happy pinning! 🙂

  11. DyLan

    Hello, great post. I have a question, i have used tailwind and have gotten up to 10,000 monthly visits on my lain pinterest account, but i struggle to turn those visits into website traffic.

    My Site is listed in my bio and i link to it on my pins but i usually only repost other content Instead of Blogging.

    If You or anyone has tips on actually turning views into traffic let me know thank you

  12. Thanks for your question, Dylan! The best way to gain traffic from your pins is to produce content that provides value to your audience, so they have a reason to visit your site. For websites, that almost always translates to blog posts. Also, putting lots of imagery into your posts not only helps your readers to remember/digest your article, but also provides great fodder for pinning. Let me know if you have any other questions! 🙂

  13. Zoe

    Hi, you said you Create 3-4 Pins per week, but pin via tailWind roughly 20 times per day. Is that the same pin You post 20 times a day or different posts/pins? Thanks, a pinterEst newbie

  14. Hi! I post a few of my own pins to various boards, but I also incorporate a lot of other content as well. I also re-pin some of my older content, so I would say it’s about 50/50 of mine and others’ content 🙂

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