Hello Goodness (PepsiCo)

Hello Goodness is a new content experience with the goal to help consumers turn their nutrition aspirations into action. With a focus on Heart Health, Fiber, Probiotics, and Energy as the core nutrition/benefits, consumers can visit the website or Pinterest to discover new recipes, learn some new lifestyle tips, or gain a better understanding of food benefits. As part of the website launch, Hello Goodness partnered with Amy Shamblen Creative to develop image and video content for the corresponding articles and recipes.